It all began a few years ago, with a few friends inspired by a common goal: to stand up for Israel in the face of rising anti-Semitic rhetoric – both in South African and around the world.

Today, the South African Friends of Israel has grown from a handful of supporters to a broad-based grass roots movement that transcends religious, cultural, political and racial barriers.

SAFI is at the forefront of making a difference for Israel and global Jewry – fighting and mitigating the BDS and other deligitimisation campaigns. Together, we are creating a united coalition that stands against misinformation and promotes positive connections with Israel

The South African Friends of Israel (SAFI) a flagship initiative of the SAZF, was established to go out and evaluate the possibility of engaging with other faith, cultural and ethnic groups in the interests of building a broader grass roots support base for Israel in South Africa.